Kalesh
Design
Human Digital Brand Designer
HELLO
My name’s Kalesh. Im a Human Digital Brand Designer, Art Director, Visionary, and researcher of new experiences.
My approach to life is a balance between male and female, rational and intuitive, passionate yet practical.
I believe in a Human to Human approach to business, sharing core values and building real connections and relationships.
Any goal is achievable if you dedicate the right energy to it. If you can think it, it can happen. . If you believe it you can create it.
Fascination arises when the unconscious has been moved | Carl G. Jung
Mission
OVERVIEW
My mission is clear. To assist companies in creating credible Brand Identities, capable of creating authentic relationships with their clients, sharing core values and capable of building and maintaining emotional connections over time
01
Revolution is
to be yourself
Helping companies identify and strengthen their true character, building a unique and strong corporate image to reflect this. There is nothing more revolutionary than recognizing and being true to oneself
02
Authenticity is
everything
Designing authentic Brand Identities that know how to differentiate themselves in order to elicit strong response. The best strategy for building online business is to stop screaming out to be seen
03
Make your
marketing
Finding ideas or inspiration from the work of others is fine, but a truly winning project requires you to keep your sights on your own path, remaining true to your own vision, your core values and your feelings. Be unique and not somebody else
04
Results
matter
The most important outcome is to communicate through truly creative projects, rich with vitality, energy and meaning that are capable of resonating deep within people. To design ideas that connect with both head and heart
Values
OVERVIEW
My values are more than just words. They are my entire way of life, my way of creating, being and living that characterizes every aspect of my life
VALUE 1 / 4
Love what
you do
VALUE 2 / 4
Simplicity
wins
VALUE 3 / 4
Balance between
heart & mind
VALUE 4 / 4
Make emotional
experience
My Way
OVERVIEW
I move towards the new. It excites me to rethink and recreate that which has already been done. I do not fear experimention, it is my passion
Customer Experience
Big Data
Aritificial Intelligence
MKTG 4.0
Personas and Archetype
Human to Human
Integrazione Omnichannel
Social CRM
Sharing economy
WHAT I BELIEVE
Immagination
is more
important than
knowledge
( Albert Einstein )
01
Simplicity
wins
Simplicity is much more challenging than complexity. It requires great skill and effort to have such clear ideas, so as to render them simple
02
Great Team
Big Success
I believe in collective consciousness and in creative groups that work together as ONE. My invitation is to go beyond personal ego and work from a space of pure creativity, collaboration and cooperation
03
Books &
Research
I consider research to be the primary fuel for my work. I am able to anticipate new trends and include them in my projects. My intuition recognizes that which is innovative, that which vibrates at a higher frequency
04
Different point
of view
Open to the criticism of others, I consider it to be a gift to improve on my projects. At the same time I know how to value and honor my ideas, defending them when they are the best
05
Archetypal
geometry and symbols
I always use archetypal geometry and symbolism in my work; a universal language that goes beyond time and space, able to synthesize and communicate valuable emotional concepts
06
Make things
that work
I believe in success that comes from knowing how to create something useful, unique and truly interesting capable of opening a dialogue with your audience. Creating something that works means knowing how to design an image that carries authority
07
Good details make
ordinary in straordinary
I like to do good work and believe in it 100%. It is easy to make a real difference. You just need to love what you do; love, passion, trust and determination are the keys to achieving any goal
08
From target
to Archetype
By identifying the correct archetype to define the elements of communication, choosing the narrative, colors, sounds and filling them with emotion. The public will instinctively understand the narration, as it resonates with something that already exists deep within them and activates particular psychic energies
SEE YOU SOON
Enjoy the journey